TRB52: CrisisComm360°: AI-Powered Internal Crisis Communication Simulation Tool

Aida Suhana UPTM

CrisisComm360°: AI-Powered Internal Crisis Communication Simulation Tool is a simulated digital training platform designed to enhance internal crisis communication competency among employees and managers in high-risk industries (e.g., healthcare, energy, aviation, or manufacturing). It leverages AI-driven role-playing scenarios, real-time feedback, and virtual storytelling to simulate crises (e.g., data breaches, operational breakdowns, pandemic communication). The tool enables users to practice crafting, delivering, and responding to internal communication messages under pressure. This innovation addresses the common disconnect between theory and practice in corporate communication by offering experiential learning and reflective performance feedback, thereby preparing individuals for real-world crisis management.