SURIZA NOORFAHMI BINTI HASHIM UNIVERSITI POLY-TECH MALAYSIA
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DIGIHUNT PRO
Smart Gamification for MSME Digitalization
NorSuhaila binti Samsuri
Kolej Vokasional Shah Alam
Suriza NoorFahmi binti Hashim
Faculty of Business and Accountancy, Universiti Poly-Tech Malaysia
Zaliza binti Azan
Faculty of Business and Accountancy, Universiti Poly-Tech Malaysia
In today’s fast-paced digital economy, many micro and small business owners still struggle to adopt digital tools, especially those in rural or underserved communities. They often find traditional training formats unappealing or difficult to understand, leading to a persistent gap in digital marketing skills. DigiHunt Pro is an innovative solution that reimagines how digital knowledge is delivered through an engaging, gamified treasure hunt experience. Rather than relying on conventional lectures or workshops, DigiHunt Pro introduces key digital marketing concepts using bite-sized, interactive challenges. Modules include setting up social media business accounts, writing compelling copy, identifying customer personas, using hashtags effectively, and exploring tools like WhatsApp Business API. Players complete tasks to “unlock” rewards such as advertising credits, e-vouchers, and digital badges. This motivating them to learn and apply skills in real-time. The game is designed to be flexible and accessible. It can be delivered via WhatsApp, Telegram, or mobile websites, ensuring it reaches users even in low-infrastructure settings. By focusing on fun, simplicity, and real-world application, DigiHunt Pro creates a more inclusive path toward digital empowerment. This project aligns with key Sustainable Development Goals, particularly in promoting quality education (SDG 4), supporting economic growth (SDG 8), enhancing industry and innovation (SDG 9), and reducing digital inequality (SDG 10). Beyond its educational impact, DigiHunt Pro offers strong potential for collaboration with government agencies and corporations through CSR initiatives. It is also scalable across different sectors, including women entrepreneurship, local crafts, and digital agriculture. Ultimately, DigiHunt Pro is more than a learning too. It is a bridge that helps micro-entrepreneurs cross into the digital economy with confidence, skills, and support.
Keywords: Gamified Marketing, MSME Empowerment, Digital Upskilling, Inclusive Entrepreneurship, Community Innovation.
