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This study investigates the key factors influencing social entrepreneurial intention (SEI) among university students, with particular emphasis on the roles of attitude, subjective norms, perceived behavioral control, and entrepreneurship competence. Anchored in the Theory of Planned Behavior (TPB), the research examines how each construct contributes to shaping students’ propensity to engage in social entrepreneurship. Focusing on students participating in social entrepreneurship incubator programs, the study highlights the significance of a supportive ecosystem in cultivating the necessary competencies and motivations to initiate socially oriented ventures. Attitudinal dimensions such as commitment to social vision, sustainability orientation, engagement with social networks, and consideration of financial viability are explored to reflect the multifaceted motivations of emerging social entrepreneurs. A quantitative methodology was employed through a structured questionnaire administered to students enrolled in social entrepreneurship programs. This study contributes valuable insights for policymakers, educators, and institutional stakeholders seeking to foster youth-driven social entrepreneurship. It offers evidence-based recommendations on the design of targeted educational programs that can effectively develop the entrepreneurial skills and social motivations required to address contemporary societal challenges through innovative and sustainable business solutions.