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In the pursuit of sustainable development, it has become imperative for nations to address environmental concerns. This research delves into the significance of green entrepreneurship practices among UMK students. This study sets out to uncover the causes that can induce green entrepreneurship knowledge and awareness as well as their potential role in fostering a sustainable future. Study occupies a quantitative tactic through a questionnaire. It seeks to address the connection between skills, incentives, entrepreneurship education and green entrepreneurship practice in logistics among university students. By exploring these connections, the research strives to contribute to the cultivation of environmentally conscious entrepreneurs who can play a pivotal role in building a sustainable future. 346 respondents are invited to take part in the questionnaire, making their invaluable insights into the cornerstone of this research and information gathered are evaluated with SPSS software. Embedded in the study is the application of the AMO theory—comprising Ability, Motivation, and Opportunity—as a fundamental framework to comprehend the dynamics of green entrepreneurship among university students focusing the logistics domain. Surprisingly, skills and incentives did not significantly influence green entrepreneurial practices, whereas entrepreneurial education played a crucial role. Moreover, the implications extend to the business sector, providing insights into preferences and expectations of the future workforce, influencing recruitment strategies and corporate sustainability initiatives. Ultimately, the research serves as a catalyst for positive change, advocating for the integration of green entrepreneurship principles into logistics education for better alignment with sustainable development objectives.